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Email Marketing Automation Agency

Smartmail is your go-to email automation agency for expert email flows that takes all the guesswork out of ecommerce email marketing.

Our expert team will take care of everything in the customer lifecycle so you can get on with doing what you do best. We are your expert email marketing automation team lead.

Setup & Optimise with Our Email Automation Services

Our email automation services are designed to be high-converting and fully optimised to maximise results without the hefty price tag. Everything is done for you end-to-end. No more wasting time on complicated analysis, technical design layouts and guesswork, so you can focus on running your successful eCommerce business. We cover the entire customer lifecycle:

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Convert Visitors to Customers with Effective Automated Email Marketing

Having the right strategy is everything when it comes to automated email marketing. With our targeted campaigns, we can help convert visitors and retain customers throughout the whole customer lifecycle.

Drip Campaigns

This automated email marketing service sends emails out based on customer actions. They are highly optimised to reach the right customer at the right time.

Re-engagement and Win Back Campaigns

No matter how large your email list, it risks dying out if left unattended. Re-engage inactive customers and win back past customers with irresistible and relevant emails.

Welcome Emails

First impressions count, so make it great with our automated welcome email service tailored to your brand identity and tone.

Retention Emails

Our email marketing automation services include retention email sequences to keep your customers engaged and connected to your brand.

Cart Abandonment

E-commerce businesses lose $18b annually because customers don’t complete their purchases after adding items to their cart. We use advanced strategies to recover that lost revenue with automated cart abandonment emails.

Dynamic Content personalization

We personalise each email content based on your customers’ data. Our highly experienced strategists will do the analysis for you, so you don’t have to do the legwork.

Replenishment Emails

Retain customers by sending them automated emails at specific points when their purchased item is about to run out.

Post Purchase Engagement

Keep your customers engaged with your brand long after they’ve purchased with post-purchase engagement emails. This will increase the likelihood of them re-purchasing from you in future.

How it Works: Creating Email Flows You Can Count On

We set up your automation email flows in your own ESP, so you have nothing more to do.

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We Create Your Customised Strategy Blueprint

We set up an initial meeting to understand your email flows and then design a strategy blueprint outlining all the automations and filters.

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We Write Your Content

If you’re happy with the blueprint, we will write all the content and send it to you for approval.

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You Approve and We Send

Once you’ve approved the content, we will set up the automations and filters in your native ESP (e.g. Klaviyo), test on multiple devices, and set them live.

Why Choose Us as Your Email Automation Agency?​

Having the right strategy is everything when it comes to automated email marketing. With our targeted campaigns, we can help convert visitors and retain customers throughout the whole customer lifecycle.

Data-Driven Strategies

Our expert strategists analyse your customer data to optimise your email marketing campaign. We use these insights to tailor a bespoke strategy for you.

Targeted Segmentation

We analyse your subscribers and segment them based on customer personas to create highly optimised, targeted emails that are guaranteed to convert.

A/B Testing

We test different versions of the same email to the same customers and compare their results. This ensures your campaign is continually honed to get better results over time.

Multi-Platform Support

We work with your existing Email Service Provider (ESP) to set up the automation. We have experience in working with over 20 ESPs.

Dedicated Account Managers

Our expert account managers are on hand to ensure your eCommerce email automation does exactly what it’s designed to do: convert your leads and build brand loyalty.

No Long Term Contracts

On-demand custom campaigns, when you want, no long term obligations.​

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“In the last 30 days our automations SmartMail setup delivered $28K in additional revenue. Kicking myself that we didn’t do this earlier!”

Lennart H.

CEO, ILGM

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We saw a 400% increase in sales from our automated emails after SmartMail helped us segment our messaging based on user activity.

Vishal Agawal

Digital Lead, Choxi

What You Get With Every Automation

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Create the Best Automated Emails for eCommerce with Smartmail

When it comes to automated email service, Smartmail is your go-to email marketing automation agency. Talk with one of our strategists and find out how you can launch high-converting automated emails for your eCommerce business in seven days. 

Other Related SmartMail Services

Email Marketing Strategies

Email Campaign Management

Email Marketing Audit

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Frequently Asked Questions

Automations are emails that are triggered based on a subscribers user behavior or purchase behavior.

Unlike campaigns that are scheduled and sent one time, automations are setup to run on autopilot so at any point in time, when one of your customers or subscribers does something to trigger the automation, the sequence of emails are sent automatically to that person.

Considering the nature of how automations are setup, they are highly profitable as they run in your business forever and only require our one time setup fee.

There are many different types of email automations. Here is a PDF guide that outlines how we identify the different stages of the customer lifecycle and all the different types of automations you could create in each stage.

 

Because there are so many automation types and options, it’s best to schedule a call with one of our email strategists and we can put an automation setup plan for you that makes sense for your business.

There are many automations you could start with, but knowing which ones will deliver the highest ROI and bang for your buck is important otherwise you may end up paying for automations that deliver very little ROI.

 

At SmartMail, we have identified the main automations that any eCommerce business should have running as a starting point includes:

  • Welcome series
  • Browse abandonment
  • Cart Abandonment
  • Checkout abandonment
  • Post purchase bounce back (0-7 days)
  • Post purchase cross sell (7-14 days)
  • Retention campaign (120+ days)

After implementing hundreds of automations for eCommerce companies, we found the above seven to be the most profitable.

 

There are many other types of automations you could setup but these are the foundational seven you absolutely must have to ensure you are not missing out on lost sales opportunities.

As part of our pricing for automation setup, we include 3 fully styled on brand templates that are part of the automation sequence.

For example if we are setting up a Welcome series, it might consist of 3 emails over 5 days.

Every companies requirements are different and if more emails are required for an automation we can certainly work with those requirements.

No. Automation setup is a one time fee. There are no additional costs. Once we setup and implement the automation our work is complete. If you need help or assistance in the future we would certainly help you however we can but strictly speaking the automation setup fee’s are one time.

We are able to setup automations in any Email Service Provider (ESP). Provided that the application allows for automations that provides the functionality to do what is required.

 

We are not able to control the functionality of an ESP however we’ve had great experience setting up automations in over 20 different ESPs.

We typically require 7 working days to create and implement a single automation.