We have 3 ways of capturing email addresses:
The first way is by capturing emails when people enter their email address anywhere on the site. For example if you have a “join our newsletter” form in the footer of your site or if they enter their email on checkout. This is the most standard way of email capture.
The second way we capture emails is through our dynamic entry and exit overlays. These typically convert at 5-8% of the traffic they appear for.
The third way is by far the most sophisticated and something that most of our simply cannot do. We have the ability to automatically profile any user who clicks on your regular email blasts and end up on your website. This entire process happens in the background and allows us to capture 6-8 times more emails than the other two methods.
So if you’re already running an abandon cart email campaign and not capturing emails with this third method, this feature alone will allow you to email 10 times more people when they abandon their carts because were capturing 10 times more emails.
At face value it would seem that way, however these emails typically deliver a 54% open rate and over 23% click through rate so the engagement is extremely high. Mainly because they are pitched more as a support type message rather than a heavy sales email.
We work with some companies who mail their list twice a day and still see amazing results with our campaigns without infringing on their regular newsletter sends.
Any brand that understands their customers, their pains and sorrows, and works to alleviate those pains and solve those problems will be the brands that win in today’s competitive market.