Premium Firewood Supply
Finest Cuban Cigars is a world leading online retailer for Cuban Cigars.
The Challenge
Despite their loyal customer base and a heavy emphasis on email marketing, their marketing department knew that their overall email strategy was under performing.
What We Implemented
SmartMail implemented three simple techniques.
- Behavioral overlays to grow their list
- Targeting window shoppers every step of the way
- Post purchase campaigns segments and list to properly target high value customers.
Behavioral Overlays
As part of our options we helped Finest Cuban Cigars run “behavioral overlays” that appear based on the specific filtering capabilities.
Targeting Window Shoppers
These email campaigns not only target the right people at the right time, but they also contain related information from the pages they were browsing in the actual emails themselves.
Post Purchase Campaigns
It’s always better to spend more effort selling more to existing customers than spending more on constantly acquiring new ones. As a result, we worked on creating post purchase campaigns that made sense for FCC’s offering.
Results
Increase in Monthly Revenue
Increase in Total Revenue
Increase in Email List Size
Increase in Average Order Value
Examples
Replenishment Campaign
Product Browse Campaigns
“Within 30 days of going live, SmartMail became our highest +360% +2 2% converting marketing channel and increased our total monthly in total email revenue in total site wide monthly sales +44% +27%.”
Bill Levy
CEO
