3 Big eCommerce Optimization Ideas to Tighten Your Funnel and Grow Your Bottom Line

Optimization - that's the name of the game.  And we're all looking for that next big strategy to focus on, in order to maximize our time and resources.

However, identifying the most important 20% to focus on in order to achieve an 80% result is no walk in the park. You might try getting some customer feedback, or tweaking your product and checkout pages. But in many cases, retailers may focus their effort on the wrong initiatives which will never deliver more than a 20% result.

Today I'm speaking with Erik Christiansen,  the co-founder and CEO of  Justuno.  The entire Justuno product suite is completely focused on optimizing the most important 20% to help tighten up the conversion funnel and drive more sales.

On the call Erik also shares secrets on how to mimic the traditional in-store retail experience that shoppers are now expecting online to further improve conversion rates.

eCommerce Optimization Ideas to Grow Your Bottom Line

[spp-player][spp-timestamp time="3:45"] - The evolution of coupons and how to use them properly.

[spp-timestamp time="10:15"] - Offering incentives to your exit traffic without killing your bottom line.

[spp-timestamp time="14:30"] - Best practises for displaying entry and exit overlays

[spp-timestamp time="19:10"] - The one time NOT to ask for an email address in a pop-up is…

[spp-timestamp time="24:40"] - The #1 highest performing type of incentive is….

[spp-timestamp time="28:45"] - 3 insider tips to grow your email list fast…

Links mentioned in this interview

Hot Dog Collars Case Study

Isle SurfBoards Case Study 

10 Dollar Mall

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Daniel: Hi, everybody. Welcome back to another episode of eCommThinkTank. My name is Daniel Kohn. Thanks for joining us, and today we're going to be talking with Erik Christiansen, who is the co-founder and CEO of a very cool conversion optimization platform. The e-commerce company is called JustUno. I actually came across JustUno a couple of years ago, and I've been following their website iterations and their featured set iterations and the growth of their company as I was doing some research just for this interview.

I read on a site that they now have over 27,000 e-commerce stores and websites actually using their platform. So there's a very good reason why. Today, I brought Erik on the show to talk a little bit more about what they do around conversion optimization and to look at some inside tips and tricks on what to focus on and how to do some of these savvier optimization strategies for your e-commerce business. So, Erik, welcome to the show.

Erik: Thank you, thank you.

Daniel: Yeah. It's really nice to have you. Maybe let's start off by giving us a quick overview of what is JustUno, how did it get started, and what you guys are doing at the moment through the platform.

Erik: Yeah. Well, JustUno got started with Travis and I. From 2005 to '10, we were building our own e-commerce platform for an online snowboard business, and we ended up building it to 20 million in sales. When that business was sold in 2010, we wanted to figure out what to do next. We ended up focusing on JustUno, obviously, but the problem that plagued us throughout our experience running Sierra Snowboard, which was dealing with coupons and cart abandonment and sales conversion and driving traffic to the site.

So, where we are today, five years later, is a complete conversion optimization platform built specifically for retailers to focus on two key components: one, lead capture for all the websites that are driving traffic but need a way to convert it either into an email capture or social follow, and then another second component, which is most important, which is sales. So we help them focus in that area as well.

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