Finding the right email marketing digital agency is a necessary challenge. After all, the success of your business depends on investing in the right services.
Imagine if you could produce captivating emails that your audience looks forward to getting. We're talking emails triggered by your users' actual behavior on your site. You could be delivering emails that are personalized with the right message, at the right time, for that individual. It could be what sets you apart from the competition and drives impressive results.
More importantly, though, you should look at what's at stake if you don't invest in email marketing. Your audience would lose interest in a fraction of the time it took to gain their trust when they subscribed to your list. And then what? You'll be plagued with demoralizing results as your email list trickles down towards zero with unsubscribes.
But, this doesn't have to be the case. With the right know-how, you can find an email marketing digital agency that delivers a tremendous ROI and doesn't break the bank. You just need to know what to look for.
4 Best Ways to Find an eCommerce Email Marketing Digital Agency That's Right For Your Brand
Whether you're searching through reviews, ratings, or references, the specifics you're looking for should be clear. You want an agency you can trust, with a proven record of results. But that doesn't necessarily narrow down what your specific business needs.
If you're in eCommerce, the goal of your email marketing is easy to identify: you want to increase customer acquisition, purchases, and retention. And to find an agency that can do all these things, asking the following questions will help you get on the right path.
1. Look for an Agency That Masters Automated Triggers
There are dozens of campaign types, but the best-served are the ones that work while you sleep.
Automated triggers give your eCommerce store the added edge by sending emails that are specific to your customers' needs. For example, we automate the entire customer lifecycle, so your audience isn't bombarded with irrelevant messages, but rather ultra-specific content that drives them to make purchases.
If an agency can't set up and deliver automatically triggered emails, you should be skeptical of its ability to produce results. These emails have become the standard for successful eCommerce stores, and if your agency can't create them, you're losing revenue.
These emails are completely automated. You're not forced to sit in front of your computer, waiting to send email blasts that may only pertain to an undefined segment of your audience.
For example, if a customer spends a decent amount of time browsing a product, but then leaves, your platform can send a browse abandonment email. This email reminds the customer what they were looking at, and when sent at the right time, is enough to motivate them actually to make a purchase.
It's the same with a Win Back campaign. After a certain amount of time has elapsed after a customer's visits or engagements, your platform can automatically send a series of emails designed to bring them back.
2. Prioritize an Agency That Can Grow Your List
One of the largest challenges with email marketing is growing a substantial list. But you don't need to figure this out alone. The best eCommerce email marketing agencies are experts at attracting customers and maximizing your acquisition efforts.
Popup software has reached the next level, enabling teams to produce overlays like the ones we created above. A strong digital agency will generally produce opt-in rates higher than what you may be producing on your own, and it's all because of how they can leverage targeting.
But, a good agency doesn't stop list building at the popup. Strong teams understand acquiring a name on your list is one thing, but turning recipients into customers is a whole other beast.
This is where a Welcome Series comes in handy. With the right hook, story, and offer, you can engage new subscribers in a way that gets them to purchase from your store. Whether that's with discounts, a story they can support, or links to some of your top products, an agency that knows what it's doing will use Welcome Series and use them right.
Without a list, you have no one to send your emails to. Ask prospective agencies for examples of their list building strategies and conversion rates. If the team is worth their salt, they'll be able to deliver.
3. Ask About Optimization and ROI
Most digital agencies can make pretty emails, but that's not what you're hiring for. You want an optimized campaign and an ROI that makes the investment worthwhile.
That need for a great ROI makes asking for an agency's work history a must. This can be from case studies, ratings, or testimonials, but you want to see actual results from actual customers. It's even better if the social proof provides multiple points to validate the claims.
Some things you should look out for are websites that provide a single incredible testimonial, but no other studies. These businesses may have gotten lucky with one client, so they show off the numbers, neglecting to offer other results because of poor performance.
It's difficult to benchmark metrics because so much depends on the industry and niche, but we've used the data from billions of emails to set the bar. Here's how our content performs compared to most DIY solutions:
To ensure you're getting an agency that can deliver the results you expect, ask for multiple case studies and testimonials so you can get an actual bearing on its work history. Then, base those numbers on benchmarks like the ones above, and you'll have a great idea of whether the agency is a worthwhile hire.
4. Be Wary of Agencies That Claim To Do It All
Finally, you want to ensure the team you're hiring can produce results in the domain you need. Many agencies will claim to provide a complete solution, but the general approach rarely delivers in the areas you need results.
For example, SmartMail specializes in behavior-triggered email marketing. Rather than just blasting emails out, we deliver the right message, at the right time, to the right individuals. These include:
- Welcome Emails
- Cart Abandonment Emails
- Post Purchase Emails
- Retention Emails
- Replenishment Emails
- Win Back Emails
It's in each party's best interest to be the right fit for the other, so it's imperative that the top digital agencies demonstrate the client they best serve.
Finding the Right eCommerce Email Marketing Digital Agency
Now that you have a better understanding of what to look for in an email marketing digital agency, it’s time to take the next step.
Our email marketing proposals are designed to get you the best results for your eCommerce store. We'll develop a six-month strategy plan that establishes a consistent ROI, and what's better is that we'll handle everything. From the rule setup to email design, we'll assist with increasing your revenue to heights we can both be proud of.