Proven eCommerce Email Strategies That Drive Growth

If email isn’t generating 40% of your total online sales, you’re leaving money on the table.

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Sophisticated Email Strategies You've Always Wanted To Execute

From new customer acquisition and cart abandonment to loyalty campaigns and cross product promotions, a well-orchestrated email marketing strategy is purpose-built to attract, convert, and retain high-value customers.

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Acquisition Strategies

We'll help you grow your email list and convert new visitors into more sales.

Targeted Website Overlays To Grow Your Email List

Popup software has evolved over the years. We help you leverage advanced targeting and display rules to maximize opt-in rates and enhance the overall user experience.  

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Site Wide Exit Overlay

Opt-in Rate: 3.25%

New Visitor Overlay

Opt-in Rate: 4.5%

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Cart Exit Overlay

Opt-in Rate: 13%

Engage Your New Subscribers With A Multi-Step Welcome Series

A carefully crafted Welcome Series is your platform to tell your brand story and encourage new subscribers to complete their first purchase. 

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"We saw a 256% increase in email list growth once we started working with SmartMail. Those guys really know what they are doing."

AdrianPetriw
Steven Berm, Head Of Digital
Weedsta
ecommerce-playbook

Get The eCommerce Email Automation Playbook

Access the strategies and process we've battle-tested on over 530 billion emails sent and a/b tested. In this playbook, we reveal the most profitable 12 automated campaigns that every eCommerce company should be running in their business.

Download Playbook

Conversion Strategies

Convert more window shoppers into buyers with personalized campaigns based on their browsing behavior.

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Product Browse Campaign

Email Product Browsers Who Never Added To Cart

 

Reconnect with shoppers who visited product pages but never 'added to cart'. Send emails with the exact product content and related product recommendations that they were previously browsing.

These personalized emails include:

1. Name personalization.
2. Product details.
3. Product imagery.
4. Related product recommendations.

Category Browse Campaign

Engage Category Browsers Who Never Viewed Any Products

Trigger a follow-up email for 'middle of the funnel' shoppers who browsed a specific category, but didn't click through to any product pages. Our category browse emails typically include:

1. Category related imagery
2. Category title text
3. Category related recommendations

browse-callout
Cart Abandonment Campaign

Next Level Cart Abandonment Strategies

Everyone's familiar with cart abandonment and the associated revenue opportunity. We help implement the basics along with more advanced filters based on any of the following criteria:

  • Basket value
  • Cart contents
  • Category or cart contents
  • Historical purchase data
  • Historical coupon usage 

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"We saw a 400% increase in sales from our cart abandonment campaigns after SmartMail helped us segment our messaging based on total basket values."

vishal
Vishal Agawal, Digital Lead
Choxi
ecommerce-playbook

Get The eCommerce Email Automation Playbook

Access the strategies and process we've battle-tested on over 530 billion emails sent and a/b tested. In this playbook, we reveal the most profitable 12 automated campaigns that every eCommerce company should be running in their business.

Download Playbook

Retention Strategies

A series of post-purchase campaigns to encourage return sales from every customer.

Increase Your Customer Lifetime Value With Targeted Post-Purchase Campaigns

The buying behavior for different product categories will always vary from one brand to the next. We help identify and implement the most relevant post-purchase campaigns to your specific products. Below is a sample set of the highest converting campaigns: 
Cross Sell
First Purchase
We Miss You
Replenisment

"We engaged SmartMail to setup and implemented a series of post purchase campaigns to drive more sales from our current customers. In the last 30 days those campaigns delivered $28,837 in additional revenue. Kicking myself that we didn't do this earlier!"

Lennart
Lennart, CEO
ILGM

Optimization Strategies

The key to consistent ROI is frequent optimization. You never want to set and forget your campaigns.

ab testing

A/B Test Content To Increase Conversion Rates

Segment Your Subscribers To Increase Open and Click Rates

Your customers expect messaging that's personalized just for them. We'll help you use your historical purchase data and browser behavior to create deeper customer segments to better target your audience.

  • Lapsed Customers
  • Recent Buyers
  • Unresponsive to emails
  • Active non-purchaser
  • Category Specific Buyer
  • Coupon Mongers
  • Lapsed VIP's

"SmartMail helped us put a robust A/B strategy in place for all our major flows. We tested incentive values, subject lines, graphics and more. You name it & SmartMail helped us test it to improve overall performance."

JonathanBurstein
Jonathan Burstein, Brand Manager
Teen Hearts
ecommerce-playbook

Get The eCommerce Email Automation Playbook

Access the strategies and process we've battle-tested on over 530 billion emails sent and a/b tested. In this playbook, we reveal the most profitable 12 automated campaigns that every eCommerce company should be running in their business.

Download Playbook

Our Results

Through expert email marketing strategies, SmartMail has helped industry-leading businesses to achieve email marketing dominance. Our clients have achieved...

87M

In revenue generated for our clients

530B

emails sent and a/b tested

89+

Companies we work with

Preview Our Proven Process

1

Strategy

Ecommerce Email Marketing Strategies

Kickstart Your Strategy
2

Execution

Launch Your Lifecycle Email Marketing

Execute Your Vision
3

Results

We Deliver The Email Marketing Results You Want

See The Results
ecommerce-playbook

Get The eCommerce Email Automation Playbook

Access the strategies and process we've battle-tested on over 530 billion emails sent and a/b tested. In this playbook, we reveal the most profitable 12 automated campaigns that every eCommerce company should be running in their business.

Download The Playbook
Download The Playbook
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email-playbook

Get The eCommerce Email Automation Playbook
Access the strategies and process we've battle-tested on over 530 billion emails sent and a/b tested. In this playbook, we reveal the most profitable 12 automated campaigns that every eCommerce company should be running in their business.