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Email Campaign Management

Email campaigns can boost revenue, connect with your customers and position your brand exactly where you want it to be. To manage email campaigns in-house, however, requires experience and expertise.


At SmartMail, our dedicated team has worked with countless eCommerce businesses like yours, guiding email campaigns from strategy through to implementation in an efficient, cost-effective way. 

Our Email Campaign Management Services Include

Our expert strategists will lead from the front, offering targeted outcomes to suit your goals, as well as copy and template design for your custom content calendar. Whatever you need for email success, you’ll find it with our email campaign management services.

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How Email Marketing Campaign Management Works

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We Create Your Content
Calendar

Every month your dedicated email campaign manager will prepare a content calendar outlining all the campaigns, segments and general strategy approach for your approval.

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We Design Your Campaigns

Once you approve the calendar, we’ll design and write all the content and send you finished files for approval and revision.

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You Approve and We Send

After approving the designs, we then setup the campaign in your native ESP (ie. Klaviyo), test on multiple devices and schedule to send.

Creating Newsletters Styled For Your Brand & Industry

Newsletters remain ideal for showing off your brand. When creating newsletters, we’ll focus on value-centric messaging, high-quality visual appeal, strong branding and emotional connection to make your newsletters as effective as possible.

Why Partner With Us for Your Email Campaign Needs?

Email campaigns sound simple, but without experience and expertise, they can easily be unsuccessful. By partnering with SmartMail, you’ll be working with a dedicated team of email campaign managers with results that speak for themselves.

Trusted by 150+ eCommerce brands

Our Customers come from a truly diverse background, from eCommerce scale ups to long-time success stories. They all have one thing in common: they put their trust in SmartMail’s email campaign management services.

Integrating with your existing processes

Forget wholesale change - we perform a free email marketing auditfree email marketing audit that lets us understand your business processes.

Global presence with local expertise

We work with businesses all across the world to deliver great email marketing campaigns. It’s all thanks to our team of experts, who provide the same personal service and emotional investment as you’d expect from any local brand.

We help you scale your email strategy faster

With our email sprints, we can perform the work of 12 months in just 12 weeks, helping you achieve rapid results.

Trained email campaign specialists

Our email campaign leaders are highly skilled in everything you need for email success, from crafting the perfect subject line to navigating ESPs like Klaviyo and Mailchimp.

Our Results Speak For Themselves

High Converting Email Campaigns & Newsletters that Drive Results

$187M

Email revenue generated

163M

New subscribers captured

22%

Average open rate

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“Aside from a 38x ROI, our campaigns were up and running within a week. Massive time saver.”

Bill Levy

eCommerce Director, Finest Cuban Cigars

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Frequently Asked Questions

A campaign is the same as a newsletter that gets sent out one time. It consists of one template design based around a specific campaign type.

 

Once the design for that campaign is approved we set the template up in your native ESP (Klaviyo, Mailchimp etc.) and schedule to send on your behalf.

 

If you’re unsure how many campaigns to send each month get in touch with one of our email strategists and they can guide you.

There are many different types of email campaigns. Each month we prepare a content calendar which outlines all the email campaigns we would suggest running for that given month.

 

In order to maintain strong engagement metrics with your audience, we  create and send different types of campaigns each month so not all the content they receive is the same.

 

Each month your account manager will also ask you if there are any particular campaigns that you know you’d like to send for that given month so the process of selecting campaigns for your content calendar each month can also be collaborative.

 

Some popular email campaign types include:

 

  • New arrivals
  • Back in stock
  • Seasonal
  • Sales and promotions
  • Category specific
  • Single product showcase
  • Educational
  • Pre-order
  • Refer a friend
  • Loyalty
  • Rating and Reviews
  • Gift Guides
  • Early bird promotions

Determining what the right sending cadence of email campaigns is not a one size fits all approach. It depends on a variety of variables from list size, sending frequency, revenue volumes and the types of products you are selling.

Companies with thousands of products and plenty of stock are more likely to promote more of their products than a company selling highly specialized farming equipment.

There is also a balance between over sending campaigns and annoying your customers, and not sending enough and missing out on more sales.

The best starting point would be to get in touch with one of our emails strategists and we can help you dig into it all little more.

There are 3 main steps in the campaign management process:

 

We create your content calendar:
Each month your dedicated email strategist will create your content calendar outlining all the suggested campaigns for that month. This is created and sent for your approval the month before the campaigns are scheduled for.

 

We design your campaigns:
After approving the content calendar we proceed with designing all your campaigns. Once they are designed, we then provide you with access to the templates for comments and feedback.

 

We setup and send:
After approving the designs we then set the campaigns up in your native ESP. We also test and schedule the send time based on the content calendar.

Absolutely. We have a fully dedicated team of email designers, copywriters and strategists ready to manage whatever volume of campaigns you need done in a given month.

We are able to onboard and scale up our campaign production cycle within a matter of days.

Yes. That is definitely an option. From our experience the best approach here would be for us to continue doing what we do and deliver you a complete design with all the copy and someone on your side can take it and edit the copy as you see fit.

We have tried in the past to just to do the design and the client does the copy but it was always too disjointed so we found this approach to be the best.

Yes. We do all the design work. All you need to do is approve or request changes and we take care of everything else.

Yes. SmartMail is a service offering so whatever email marketing software you are using we are able to setup and implement your campaigns and automations.

To date, we have worked in over 40 different ESP’s and CRM’s so whatever tool you are using, we are confident we can still help you get the most value out of that tool.

At SmartMail we average a 22% open rate and 4-10% click through rate. But the main metric we really measure our own success around for our clients is revenue generation. Everything we do and every decision we make is focused around how can we help our clients drive more revenue out of their email list.

 

However, results will always vary from one company to the next when it comes to email marketing. Many ESP’s like Klaviyo and Mailchimp claim that email campaigns from their platforms deliver a 41X ROI, but in all honestly that doesn’t always happen and can be somewhat misleading.

 

After working with over 150 different eCommerce companies, our experience is that the results will always depend not just on how good we are at our job, but also the many other factors at play that are not in our control. For example, your website’s conversion rate, the quality of your products and their price points and also the range of products you have.

 

Another thing to consider when thinking about ROI from your email campaigns is the quality of your email list. Results from a list you bought without people opting in will always be different to a hyper engaged list that you spent years building yourself.

 

These are just some of the variables that go into trying to figure out what your specific ROI can look like.

Email campaigns are highly effective, and an eCommerce company can expect 30% of their total revenue to be driven by their email marketing efforts.

The length of email campaigns really depends on what is being promoted and how engaged the audience are. We implement strategies for eCommerce companies based on their goals so every campaign is different. For a tailored campaign quote, get in touch today.

High-converting email marketing can quickly boost your revenue and help you reach your audience wherever they are. To achieve those results, it takes a well-crafted email campaign on a regular basis to stay top of mind with your customers.

A good email campaign consists of many factors. These can include engaging subject lines, well considered layouts, on brand designs, high converting copy and the general merchandising of your products. 

We Manage Your Email Campaigns So You Don't Have To

We’ll take care of every aspect of your campaigns so that you can focus on the rest of your business. From crafting subject lines and email templates to achieving your conversion goals, we’ll take the lead.